Customers often make their choices according to their practical uses

In the beginning, Nike company was a small one, while more than one hundred years later, it has developed a lot, and now, a well-known one. As to the first Nike brand, it should be Nike Air. This brand is the innovation of Nike Company. In fact, the Nike Air shoes are favored by people form all corners of the world. Because of the popularity of this brand, the customers aspire to get kinds of products under this brand. To meet their requirements, Nike Company has made lots of items, such as Nike Soccer Cleats , clothes, and so on. Also Nike company provides the customers with unique shoes aimed at different kinds of sports like basketball, football, and others. Anyway, Nike Company always put the requirements of customers at a high status in the course of its development.
Customers often make their choices according to their practical uses. According to the statistics, to judge whether to buy a pair of shoes, people normally consider the following elements, that is, comfortable, fashionable, and special. Comfort is the first thing for a customers to take into consideration, and the uniqueness is the second thing, it is known that Nike football shoes are designed specially for football sports and Nike NBA shoes, for basketball, and Nike SB, unique for skateboarding. Additionally, Nike shoes are unique because of the high technology which Nike company adopts in the making of them. Take the Nike+iPod shoes for example, Nike Company puts a sensor in the soles of these cheap nike soccer shoes . In this way, wearing these shoes, you can see your way of running, or say, how you run. Moreover, the iPod would take down the time you cost, the distance you have covered, and the calories you have consumed in the course of your running. The iPod can also be used for playing music to match with your running. To begin with your running, a pleasant and slow song is wise, after five minutes, you are expected to finish your stretching. At this moment, the iPod should play the fast paced pop music, and you should begin to run! Aspire to burn more calories? Rock music can satisfy you! Later, you may run or jog again at a common speed, thus, you can set the Nike+iPod back to the pop music.
Nike Shox technology should also be considered as a famous one Nike company has applied to its products. insiade the midsoles of Nike shoes; a small hollow column is installed. As to the large part of the Nike Shox shoes, Nike Company adopts rubber as the material. The Shox can be made into kinds of shapes but the fact is that Nike company often designs it into four circular columns. By statistics, the first time for the use of the Shox technology should be in late 2000. Nike company also take the needs of women into consideration to develop itself. The market has been mainly occupied by women. This seems to be a fact. Thus Nike Company offers various shoes to attract female customers.